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Branded Entertainment Platforms
for Brands & Companies

The adaptation of Branded Entertainment Platforms for companies and brands offers an innovative way to transform digital marketing strategies and build a closer connection with the target audience. These platforms, originally developed for celebrities and artists with large fan bases, have proven to be effective tools for gathering, engaging, and monetizing communities. For companies, they provide a unique opportunity to centralize their digital presence and interact more directly with their target audience. The company is the celebrity and works according to the same pattern as a famous personality.

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The days of static appearances and waiting for buyers are over. Entertainment and mutual interaction with customers is key. Know your digital customers and generate additional sales. Here are some key aspects and benefits of a Branded Entertainment Platform:

  • Centralization of digital activities
  • Integration with social media
  • Innovation and customer engagement
  • Shopping with entertainment factor
  • Analysis and optimization
  • Advanced analytics and monitoring
  • Local and global insights
  • Increased reach and community building
  • Proof of concept
  • Reach sharing and sponsorship
  • Strategic advantages
  • Brands as superstars
  • Engaged customers as business partners
  • Optimization through data analysis

Daily Business

The management of the Branded Entertainment Platform is a central aspect that is divided into two main areas: content/strategic and technical support. This support includes the clear definition of responsibilities, the integration and training of existing teams with additional strategies from specialized VIPhouse marketing teams, and technical assistance including system maintenance and optimization. It is based on cooperation, highly specialized, and aimed at enabling brands and companies to successfully operate their platforms, building long-term profitable relationships with their community.

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